Linkable assets are an effective way for businesses to attract backlinks and improve search engine rankings.
By creating high-quality, informative content, businesses can generate interest from other websites and earn high-authority links.
What Is a Linkable Asset?
It’s a page designed to earn links from other relevant referring domains. They can be blog posts, infographics, studies, videos, or other popular linkable content types. There are different types of linkable assets:
Why Are Linkable Assets Important?
Get more natural backlinks by creating useful content that your users will share. The content should provide value, solve problems, or entertain, so it can attract more attention and engagement.
Linkable content can bring additional traffic through referrals. Assets that are useful and practical, such as calculators, can result in repeat visitors, and your only struggle will be converting them into leads.
Pricing Will Depend on the Niche and Complexity of the Linkable Asset
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How to Create Linkable Assets?
To create an effective linkable asset, we follow a strategic process that ensures each asset resonates with your target audience and naturally attracts links. From identifying the right topics to optimizing content for maximum reach, each step is designed to build assets that drive real engagement and generate quality backlinks. Here’s how we go about it.
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Research
We start by researching your niche and identifying the gaps and opportunities in the existing information. Then, we evaluate the potential of each topic to generate traffic and high-quality backlinks for your website. Our specialists also analyze competitors with similar pages, so we can understand what should be included in the linkable asset and what should be discarded.
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Asset Page Creation
We’ll first review the asset page’s structure and content to make sure it meets the user’s needs. Then, we craft engaging and informative content that showcases the value of the linkable asset. If the page requires any special features, we work with developers to implement them. Finally, we optimize the page for SEO so that it can rank well on search engines.
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Linkable Asset Promotion
The effectiveness of linkable assets in receiving so many links and traffic depends on how easy it is for your intended audience to discover the resource. Sites with low traffic and ranking positions may require additional promotion to increase their awareness and discoverability.
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Monitoring and Getting Results
We don’t just create a linkable asset for you; we also track its performance and fine-tune it as needed. Plus, our experts share additional tips that can help you keep track of the quality of your backlinks. You can similarly get our help weeding out and disavowing spammy links.
Get More Natural Backlinks from Niche-Related Sites
Looking to improve your backlink profile? Let our team create niche-specific linkable assets that attract natural backlinks. Contact us today to get started!
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Frequently Asked Questions
How can I measure the success of my linkable assets?
It is quite straightforward. If a linkable asset is really useful for your users, you will notice an increase in organic traffic, along with an increase in the number of referring domains to this blog post or page. This means that more people are finding your content through search engines, and other pages are linking to it as a valuable source of information.
Are there any risks associated with creating linkable assets?
Creating linkable assets has nothing to do with black-hat practices. It might be risky only if you are dealing with inexperienced specialists. Ther created content might not be relevant, accurate, or useful for your niche. Another risk is not promoting the linkable assets effectively, meaning they will fail to reach the right people and generate the desired results. The better the content and the promotion strategy — the higher are the chances that you will gain a significant amount of organic traffic. Otherwise, it is a waste of time and money.
Can I use linkable assets for link building?
Of course, they can be at the heart of your link building strategy along with guest posting or any other approach. Linkable assets are quite special as they generate natural links without requiring extensive outreach. Besides, you can determine the central focus of your linkable asset. For example, if you need backlinks from medical conference websites, you can create a digital calendar of medical conferences to attract them.
How do I incorporate linkable assets into my overall SEO strategy?
Link-worthy linkable assets have the potential to augment your link building campaigns. Analyze what information or tools you could provide the user to solve their problems. Pay attention to keywords used to find solutions to their problems. Knowing what the user needs, such as a mortgage calculator or a table of formulas, provide them with a solution.
Do I need to update my linkable assets over time?
Certainly. Outdated information and tools will be misleading and inaccurate. Keep track of the relevance of the data in your linkable assets, the freshness of the news, and the quality of the tools provided. By doing so, your linkable asset will always be relevant and in demand.
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