Ineffective campaigns, toxic or low-quality backlinks, or their insufficient number can ruin your SEO efforts. To detect the issues on time and eliminate their influence, Backlinkers can audit your link profile, so you will:
Link Audit Service
- Find out which links are helping or dragging down your rankings
- Receive a Disavow file to notify Google of unwanted backlinks
- Get a clear action plan and expert recommendations to follow
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Why Is Link Audit Important for Your Website?
Conducting regular link audits is crucial for your website’s health and SEO performance. It helps identify and remove toxic, spammy, or broken links that can harm your website’s search engine rankings. By auditing your link profile, you can also uncover opportunities to build high-quality backlinks, improve user experience, and increase your online visibility. Here is what you get with recurring link audits. Here is what you get:
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Identify and remove backlinks that are harming your search engine rankings.
Reduce the risk of penalties, algorithm updates, and ranking fluctuations by identifying and addressing potential link-related issues before they harm your website’s online presence.
Build a stronger online reputation by removing toxic, spammy, and irrelevant backlinks replacing them with high-quality ones, and showcasing your website’s authority to search engines and users alike.
Reduce bounce rates and increase engagement by acquiring backlinks that align with user intent.
Boost your SERP rankings and traffic by maintaining a healthy link profile.
Our Link Audit Service Prices
Select the number of links for your profile and choose the option that best meets your needs.
What Steps Does Link Audit Include?
This is how we conduct a link audit to detect shortcomings and optimize your link building strategy.
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Identifying Main Competitors
We start by analyzing the link profiles of your main competitors. This helps us understand their strategies and assess the average performance metrics in your industry: include site authority, ranking pages, number of referring domains, and organic traffic.
Your site’s link profile and how you stack up against competitors are then evaluated. We identify the areas for improvement and give you actionable recommendations on how to do that.
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Analysis of Inbound Links
We catalog all external links using our tools and Google’s data and sort them by their domain quality and types (redirects, manual, etc.), so you can see which ones are good for your search engine optimization and which ones are not. Likewise, we check the ratio of dofollow vs nofollow, indexed vs not indexed, and working vs broken links. This way, we can have a clear picture of your backlink profile and how to improve it if needed.
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Analysis of Link Growth Dynamics
We pay attention to the dynamics of link growth: how many backlinks and referring domains your website receives over time. As link growth is not a static or linear process, we check link velocity (the rate of acquiring new backlinks) and link diversity (the variety of referring domains).
We also analyze link freshness (the recency of new links) and decay (the loss or removal of old backlinks). By comparing these indicators with periods of growth, updates, and other data, we gauge how the website performed in terms of SEO or if a combination of factors has led to any Google penalties.
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Anchor Analysis
Spammy or irrelevant anchors can hurt your site’s reputation and ranking. As part of our link profile audit service, we perform an anchor text analysis to check the quality, variety, and types of anchor texts that link to your site.
The process also involves investigating the natural links, obtained organically without link building process involved. By doing an anchor analysis, we can find out what kind of anchors work best for your site and how to improve them in the future.
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Geography and Domain Zones Analysis
Our geography and domain zones analysis allows us to find out where all the links are coming from. This involves checking for the distribution of the domain zones (such as .com, .org, .uk, etc.), and which zones contribute the most value to your link profile. This way, you can evaluate how effective your link building strategy is in attracting visitors from different locations and sources.
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Link Severity Rating
We don’t just take an overview of shady links. We dig deeper and see what kind of signals they send. Are they spammy? Are they helpful? Are they from relevant websites? We weigh the pros and cons of each link and give it a score, then we decide if we recommend keeping or disavowing it.
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Formation of a Disavow File
We form a disavow file and give recommendations on how and when to disavow certain links. Disavowing many links at once can lead to the rapid lowering of rankings of some pages, but with us, the process is safe.
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Providing Conclusions and Recommendations
As we sum up the link audit, we provide recommendations on the best way to improve your backlink profile by factoring in things to avoid, niches to target, and opportunities to exploit.
Does My Website Really Need a Link Audit?
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Have you already noticed some issues with your website’s link profile and overall website performance? You may need a comprehensive link audit if you:
- Don’t see the result of your current link building campaigns leading to better page and website rankings
- Have noticed a sudden drop in SERP or organic traffic
- Are unsure about the strength of your backlink profile compared to your competitors
- Want to understand the quality of your current link building campaigns conducted by your in-house specialists or outsourced agency
- Are planning a new SEO campaign
- Haven’t conducted a thorough link audit in a while
Why Choose Our Link Audit?
Choosing our link audit service ensures you receive a thorough and precise analysis of your backlink profile. We leverage advanced tools and industry expertise to identify both high-quality and problematic links.
We’ve conducted hundreds of link audits across various niches to help our clients identify and resolve backlink issues, which makes us experts in auditing.
Our internal tools provide unique data (like a higher number of backlinks to analyze and hidden links), as well as effective built-in filters, enabling us to precisely detect harmful links that can negatively impact your website's performance.
Based on the data and audit findings, our top-notch professionals will provide actionable recommendations on how to build a strong and healthy link profile for your website.
Do You Feel Like Something Is Wrong With Your Link Profile?
Set yourself apart from competitors by implementing the best link building strategies.
Book a Consultation
Frequently Asked Questions
What deliverables will I receive?
As part of the project deliverables, you’ll receive a comprehensive report that highlights the threats and errors in your backlink profile, including broken, spammy, and unnatural backlinks. We offer insights on which threats to prioritize and resolve as soon as possible to mitigate potential Google penalties.
You also receive results of location analysis, ranking trends, algorithm impacts, and competitor insights. Lastly, the full audit provides actionable recommendations for improvement and potential linking opportunities.
How often should I get a link audit for my website?
It depends on your niche. Some industries are more prone to spam attacks and need daily monitoring. But for most sites, a monthly link audit is enough to keep your profile clean and healthy. With a good link profile, you can even do it once in three months. Just remember: regular link audits are essential for your site’s success.
Can I perform a link audit myself, or do I need to hire a professional service?
You might think that you can handle backlink analysis on your own with the Google Search Console account and the disavow tool. In fact, there is a high chance that you lose a potentially valuable link by mistaking it for a poor-quality link. Plus, if you’re overseeing other aspects of your business, you may lack the time or patience to sort through thousands of links.
Domain metrics from SEO tools reveal the half-truth. You may have to perform extra research by visiting websites linking to your pages and learning about them. So, it’s best to leave it to the professionals in our agency who have better tools and know how to clean up your backlink profile and make recommendations for improvement.
What types of websites should I aim to get links from?
Not all links are equal. You should aim to get backlinks from websites that are relevant to your niche or industry, have a large and engaged audience that matches your target market, and have high authority and trustworthiness in the eyes of search engines. Such websites will send you qualified traffic, increase your brand awareness, and improve your reputation and credibility online.
Can a link audit help me recover from a Google penalty?
Google penalties occur due to spammy links (if someone is spamming the website intentionally or a webmaster messes up with anchors or links). When backlinks look unnatural, Google can sanction the URL and remove it from the index or sanction the whole domain.
With the disavow tool, you can tell Google that you don’t want spammy links to be counted in your site’s ranking evaluation. By removing or disavowing low-quality backlinks, you can clean up your profile and improve your chances of recovering from a Google penalty.
How long does a link audit typically take?
Our link audits typically take two to three weeks from receipt of payment. The duration of the audit depends on the size of your website, the number of links, and how toxic your link profile is. The more links you have, the longer it will take to check them all.
Do you offer ongoing link building services after the audit is complete?
Yes. We can identify and pursue new link opportunities like outreach blog posting, niche edits, and guest posting. Our link building services guarantee natural-looking backlinks from sources that pass our quality checks, including their relevance to your niche and meeting our minimum domain quality scores.
How will you determine which links to disavow, if any?
We use certain criteria to evaluate the quality and relevance of the donor sites, such as organic traffic, targeted keywords, and so on. We also look at the anchors and the theme of the site. With our in-house tools, we detect more links than other services do. There is also a hidden links functionality, which makes our audits more precise. Then, we divide the backlinks into categories like outreach, low-quality, etc., as well as immediately filter out spam and create a disavow file.
How will you ensure that my website's rankings are not negatively impacted during the audit process?
Providing you with a report and disavow file, we are listing the recommendations on how to proceed correctly. If you follow all our recommendations, you will not harm your website.
How long does it take to see results after implementing the recommendations from the link audit?
Every case is unique and different, but most often you will be able to see the result of link disavow in two to three months. It’s the approximate time needed for search engine crawlers to evaluate and adjust your rankings after changes to your link profile are made.