Yuliia is an Outreach Team Lead at Backlinkers. She is deeply immersed in such competitive niches as forex trading, casino, and CBD, actively enhancing her knowledge and skills in building highly effective backlinks for different international projects.
How to Find Opportunities and Build Links When You Think You’ve Tried Everything
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Have you spent hours searching for link building opportunities, but still don’t know how to efficiently grow your backlink profile? Don’t rush into a contract with the SEO devil; instead, consider our useful tips to escape the search engine’s limbo and get high-quality backlinks.
Link building is one of the most challenging tasks that website owners face during search engine optimization. At the same time, its benefits are remarkable and include higher rankings, increased online authority, boosted both organic and referral traffic, and more. But what should you do if it seems there are no relevant websites from which to build links? Luckily, our life hacks will stand you in good stead and make your backlink profile flourish.
Re-evaluate Your Current Link Building Strategy
Shifting between various link building methods will cost you a lot of time and resources. Thus, it may be a better idea to stop and review your current strategy to discover the missed opportunities or pinpoint inefficient techniques. Also, try to define what works best for your niche and focus on the methods that bring you the best results.
So, how can you re-evaluate your current strategy and see the bigger picture? Simply follow the steps described below.
Prioritize Quality Over Quantity
After the Core Google Update in March 2024, the importance of focusing on high-quality backlinks became undeniable. It’s better to build 20 top-quality links instead of getting 60 low- or middle-quality backlinks each month.
Here are three significant reasons why quality matters more than quantity:
- High-quality backlinks boost your website’s ranking, while low-quality links may affect your position in search queries. Further, they may lead to Google’s penalties in some cases.
- Your online reputation – depends on the online resources that refer to your site. If both search engines and users see popular bloggers, online news media, and influencers refer to your website, they’re more likely to trust your company.
- Links posted on relevant, high-quality websites increase your chances of attracting prospective customers. Thus, you won’t simply grow your rankings and online authority but also increase your site’s traffic and sales level.
While reviewing your strategy, ensure that it’s focused on getting only top-quality backlinks. Further, you should eliminate cooperation with all questionable online resources if you don’t want to devalue your SEO efforts.
Re-evaluate the Metrics for Niche-Relevant Blogs
Aiming for websites with great metrics is undoubtedly a great idea, but it doesn’t mean you should build links only with them. Try to re-evaluate the requirements you’ve established to make sure you haven’t missed the possibilities that may still improve your site’s performance.
If you decide to build links only with websites that have 60+ DR and 50,000 daily visitors, there is a strong chance you’ll ignore smaller niche-relevant blogs. Although these websites may have 40+ DR and 5,000+ traffic, they can bring you value. These online resources also attract your target audience, and getting backlinks from them is another chance to catch the attention of your prospective clients.
For example, a steadily growing Philippines FinTech blog, having DR 34 and Ahrefs Traffic of 7.4K, would be a super-relevant link building prospect for your personal finance management app targeting the Philippines:
Re-evaluate Topical Relevance
Opting only for 100% niche-relevant websites means that sooner or later, you’ll face a lack of such online resources, especially if you operate in a specific industry. Fortunately, you can avoid this by building links with websites that feature categories related to your niche.
Let’s imagine you run a logistics company. In this case, you can try to build links from the sites dedicated to home improvement, online lifestyle magazines, and local news. Considering these websites for link building is a good idea because they may include the categories relevant to the logistics industry and the audience interested in your services.
Don’t forget to check whether these websites have medium-/high-quality metrics for link building prospects in your niche. Also, it’s better not to work with online resources that have way too many categories, such as this website: 
It’s impossible to combine gaming, health, kids, and other 45 categories, providing visitors with unique and valuable content. In the best case, getting links from such sites will simply have no impact on your website, and you’ll just waste your time and resources.
Re-evaluate Your Target Country
It may happen that your target country simply doesn’t have top-quality websites to meet your link building requirements. Luckily, there is always a possibility to focus on getting the backlinks from the sites that have traffic from your country at top-2 or top-3. For instance, check out how the US websites can get a significant percentage of traffic from Canada:
If your target country is, for example, Myanmar or Mongolia, and there are few relevant local sites, don’t hesitate to place your links on the websites from neighboring countries. However, these domains should rank well for your main keywords and have traffic from your target region. Plus, try not to overdo this practice, as it’s still better to focus on the links from your country.
Conduct a Repeated Competitor Analysis
Never forget to learn from your competitors’ mistakes and achievements. Analyze their link profiles at least once every 3-6 months to discover the types and quality of the links they’ve built recently.
In addition, you can take any relevant link building prospect and check out who this website has recently linked to it. For example, if you run an online betting platform, you can enter Ahrefs, choose a popular sports website, and see the linked domains using the word “bet”: 
Here, you can see betting sites likely to have good links from other websites, which you can also use to grow your backlink profile. But never blindly follow your competitors. Analyze the discovered sites to ensure they’ll indeed increase your rankings and online authority.
Analyze Adjacent Niches
Adjacent niches are closely related to your focus niche, which means you can analyze their link profiles to get some high-quality link prospects. For instance, an owner of a crypto exchange service can analyze backlinks of popular Forex trading or investing websites to get backlinks from them too.
Here is an easy way to discover the best relevant websites for your business from adjacent niches:
- Select some top websites from adjacent niches.
- Use Ahrefs to create a backlink report for each one and remove all low authority, irrelevant, and spammy-looking links from it.
- Analyze the received results and categorize the URLs, choosing the most relevant for your link building purposes.
- Reach those websites to expand your backlink profile with top-quality links.
Revise the Content of Your Website
Posting on your site unique, interesting, and well-crafted content can also provide you with free backlinks. Revise the existing blog articles to ensure they deliver valuable information and maintain high retention. Also, you can improve your content to make it clickable by following these simple tips:
- Always research topics well to provide accurate information.
- Develop your own tone of voice and stick to it.
- Revise your content before publishing to remove any grammatical or syntactic mistakes.
- Focus on the solutions to your target audience’s pain points.
- When appropriate, enhance your blog posts with graphs, infographics, videos, or images.
- Provide only up-to-date content that completely discloses the chosen topic.
Stay Up-to-Date with Industry Trends
The world of SEO and link building doesn’t stand still. The search engine algorithms constantly evolve, and you should adapt to new trends as soon as possible. The link building methods that work perfectly today may turn out to be useless tomorrow.
If you want to keep your strategy effective and outperform the competitors, stay informed on the latest SEO developments and news. Keep your eye on Google announcements and blog posts published by Ahrefs, AuthorityHacker, SearchEngineLand, and other industry leaders.
Link Building Opportunities Worth Trying
After re-evaluating your link building strategy, you’ll surely discover some gaps to fill and improve your backlink profile. Also, it may be a smart decision to pay attention to the variety of efficient tactics that can help you grow your website’s popularity. Below, you’ll find time-tested methods that you can use to build high-quality links, attract new clients, and raise your rankings.
Guest Posting
Guest posting is undoubtedly one of the most popular link building tactics used by all professional SEO experts. It involves publishing an article on other relevant websites. This is not only a great way to get a high-quality backlink but also establish your online expertise.
If you believe you’ve already reached all the websites suitable for guest posting, don’t forget about the re-evaluation of your topic relevance. For instance, if you own a car dealership company, you can write a guest post for a traveling blog titled “Top 10 Cars for Family Trip” or “Best Vehicles for Cross-Country Journey”.
If you aim to get more exclusive backlinks through guest posts, try our Outreach Link Building service!
Digital PR
It is a challenging but efficient link building tactic that helps you get backlinks from reputable websites like TechCrunch, Forbes, Bloomberg, etc. The successful implementation of this method includes three steps:
- You create exciting newsworthy content;
- Send it to the popular influencers and journalists;
- If they consider your content to be interesting, they link back to your website, boosting your rankings and authority.
Although it sounds simple, it’s easier to say than to do. Fortunately, you can follow a trick from Fery Kaszoni that will enhance your chance of getting these valuable links. Opt for advanced Google Search operators to discover trending Digital PR ideas. For example, write “site: publisher_domain intitle:revealed intitle:most”, replacing publisher_domain with the news website name. 
You’ll see the articles posted by the site that contain the words “revealed” and “most” in their titles. As a rule, these are the stories that are usually picked by popular websites for PR publishing, and you can use them to come up with similar content.
Linkable Assets
Linkable assets offer you an attractive opportunity to grow your search engine rankings and get backlinks absolutely for free. By creating top-quality, unique content, you’ll catch the attention of other websites and encourage them to refer to your website.
A great example is Ahrefs and its “SEO Statistics” article. Since its publication, the website has earned 5k backlinks from other online resources.
3-way Link Exchanges
The 3-way link exchange is also known as the A-B-C method. This is a process during which three different sites link to each other while omitting a direct backlink exchange. For example, imagine your website linking to website B, which links to website C, which links to you. This method is a great way to grow your backlink profile in the short term while avoiding Google’s penalties.
Image Link Building and Infographics
The rule of thumb says that content can’t attract modern users and ensure their high retention level without images and infographics. These visual elements contain highly-citable data, making them ideal for “link bait”.
You can create attractive and informative images using Canva or Infogram. Soon, you’ll see other sites using these visuals referring to your website. Plus, from time to time, don’t forget to check whether no one has used your infographics or images without linking to your site. In this case, you can contact the website owner and ask to link to your website as the source.
Content Syndication
This popular method involves republishing your content on other popular platforms and websites. Thus, you can reach a broader audience and get some high-quality backlinks. The best online resources for content syndication include:
- Medium
- SlideShare
- Quora
The good news is that you can start posting content on these platforms absolutely for free. The more interesting and relevant your posts are, the higher the chances you’ll attract more people from these websites.
Conferences, Podcasts, and Webinars
Check out the podcasts, conferences, and webinars related to your niche and offer to be a guest on them. During these events, you can share your expertise and get backlinks from the show notes or promotional materials.
Also, you can always start your own podcast, webinar, or conference. And if you don’t have enough time to run your own show or perform as a guest, simply become a sponsor. Follow the example of the SEO agencies that supported the Brighton SEO Conference, which provided them with valuable references.
Collaborative Content
Collaboration with industry experts and influencers can help you create unique and interesting content, such as interviews, roundups, and joint research. Such an approach is a win-win strategy for both parties, as it helps to grow brand visibility and reach new clients.
Also, this is a great way to earn mutual links. When you work on a joint project, you can exchange the links with your partners, which will significantly strengthen your backlink profiles.
Nevertheless, don’t forget that you should thoughtfully develop and implement your collaborative content strategy to realize its full potential. Pay attention to the partners you select and ensure they have an audience interested in your services or products. Further, check whether your collaborative content is informative, engaging, and relevant so it surely attracts prospective clients.
Resource Pages, Local and Niche Listings
You can find popular local businesses or niche-specific directories that are relevant to any niche. There are platforms that promote everything from Minecraft servers to the best restaurants in Texas. Getting listed in these directories won’t simply provide you with a high-quality backlink but also boost your chances of reaching new clients.
For example, if you run a cafe in Florida, you would surely want your website to be featured on MyLocalSouthFlorida.com. In this case, you should contact the platform’s administration to suggest your website as a valuable addition to their list of local businesses.
Your Service in Exchange for a Backlink
You can offer a discount on your products or skills as a bargaining chip to get top-quality backlinks. No doubt, the owners of big and popular websites may get interested in your offer and agree to promote your site.
Take into account that this way of building links doesn’t violate Google’s recommendations. Thus, you won’t get penalties that can lower your website rankings and affect your online authority.
Post in Your Social Media in Exchange for a Backlink
This link acquisition method may stand you in good stead if you run a large community on social networks, such as X or Instagram. You can guarantee substantial traffic from your accounts to an owner of a popular website in exchange for backlinks.
You can provide statistics proving how many people from your community click on the links to visit the online resources you promote. If these numbers are substantial, you’re more likely to get the desired backlinks.
Reclaiming Lost Links
Sometimes, it may happen that your website has simply lost a valuable link. For example, the third-party article referred to your site may be deleted or the backlink has changed to nofollow.
If you notice that some of your links are lost, get in touch with the site owners and ask them to restore the backlinks to your website to continue getting the link juice. Additionally, you won’t be able to discover the problems with your links without constant analysis and monitoring of your backlink profile. To avoid issues, use software such as Linkchecker.Pro, Ahrefs, and SEMrush to stay on top of your website’s performance.
Conclusion
The promotion of your site is impossible without a proper link building strategy. Although this is a time-consuming and challenging process, its benefits are undeniable. And with our useful tips, you’ll never run out of ideas on how to keep your backlink profile growing and shape your link building strategy to get the best possible results.
